Since its founding, CEO has been committed to using evidence and rigorous evaluation to understand its impact and drive continued improvement. CEO measures impact through:

  • External Evaluation: Undertaken by third party evaluators, using rigorous scientific methodologies.
  • Internal Performance Management: Documenting all events and outcomes systematically and in real time to track short and long term trends and to determine whether program participants are achieving intended outcomes.
  • Stakeholder Feedback: Soliciting input from key CEO customers, including program clients and employers, to complement analytic data to ensure programs are meeting customer needs and are delivered in the best possible way.


CEO invests deeply in outcome measurement for several reasons:

CEO is mission-focused. Tracking and measurement enables us to know whether we are meeting our objectives and succeeding in our mission. Outcome evaluation reinforces the agency’s commitment to the people who are its reason for being.

CEO’s culture is data-driven. CEO’s origins as a demonstration project of the Vera Institute of Justice underlie our need to show proof of concept, results, and replicability. To that end, CEO developed its specialized adaptation of the customer relationship management (CRM) database to track and report participant outcomes over multiple measures of efficacy. Salesforce’s flexibility as a tracking tool enables CEO to readily develop additional measures as needed, so that new information may be used to inform refinements or adjustments to programming over time.

CEO believes in accountability. CEO places a high value on performance—on achieving what we say we are going to achieve for the clients who come through our doors and with the funding entrusted to us. We track and evaluate participant outcomes in order to show that we have provided valuable services to our clients and that we have spent public and private resources in the most efficient and effective manner possible.

CEO is a learning organization. At CEO, we use data to help us understand what is working and what is not working and as a way to continue to learn and grow. Our data collection efforts help us develop interim indicators for our longer term outcomes, so that we can learn as we go and make mid-course corrections as necessary when implementing new programs or in response to a changing environment.